Frequently Asked Questions

How do we get started?

First, you’ll fill out my contact form to say hi, tell me a little about your business and what type of design package you’re interested in. Then we’ll schedule a call to chat more and figure out how I can best help you. After that, I’ll put together a custom project proposal outlining an estimated timeline, pricing, and anything else you might need to know about how our project will go. If all looks good, you’ll sign a contract and pay your 50% deposit to reserve your spot in my schedule until our official start date.

Where are you based?

I am originally from Mumbai, India, but for the past 9 years I have lived in the USA. Moved to San Francisco for MFA and I currently live in Elkader, Iowa but I work with clients from all over the world.

Can you design in different styles?

Heck yes I can! My clients do typically choose me for my aesthetic and work I've previously done but I'm able to design in all kinds of styles. I want to make sure your business has the look and feel that tells your brand story whether that's flirty and feminine, dark and masculine, or even if you want it to look like a fairy unicorn explosion. While I do have our my favorite fonts and colors, I don't impose what's trendy or what's my flavor of the week onto your brand.

A lot of your branding projects have a "concept" behind them. Who comes up with that? What if I don't have a concept?

My approach to branding stems from the idea of telling your brand story. It can be as simple as getting inspiration from the name of the business and then grow from there. You might not feel like you have a concept but once we dig deeper into your "why" (ie why you started the business, why your customers choose you, etc) we'll discover that there is more to your brand story than you think. When your brand is rooted in your "why," your values and what makes you unique, it makes for more compelling design that customers can connect to.

How do I know if we're a good fit?

First off, take a look at my work and Instagram! If any of that makes your heart beat then we're off to a good start. Second, reach out and chat with me (or video call).

Here's what typically is a good client fit for me: business that have a clear idea of their customers and position in the marketplace, a clear idea of how they'll earn revenue, and an appreciation for my established aesthetic and trust in my design expertise, and an easy-going personality.

How soon can we start my project?

As a one-lady-run studio, I have to been very intentional about scheduling projects to guarantee that I’m providing my full attention and talent to each client. My availability varies from time to time, but typically my wait time between booking your spot and actually starting the project is one month. If you have a project that is urgent, just let me know and I’ll see what I can do for you!

I don't know what style my brand is, can we still work together?

Yes, we can! Have you ever gone to a hair stylist and wanted them to lead the way to a fabulous new hairstyle? I provide that for my clients that aren't sure what aesthetic fits their brand story while still keeping them involved every step of the way. Although many times the brands I create are extensions of their founder's taste and style, branding isn't just about what the founder likes or dislikes. What's most important is that the brand reflects the business and stands out in the market. That's where it's beneficial to partner with a designer that can translate your business' values into visuals and a powerful brand.