The Beginner's Guide to Branding
Introducing our brand new ebook:
The Beginner’s Guide to Branding.
A fun, friendly, FREE guide to build a stellar brand identity.
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Crafted with love
Your step-by-step guide to the world of branding
What is branding?
You probably hear the term branding being tossed around a lot. But, what exactly does it mean? This chapter includes insider advice for developing strong branding elements.
Choosing colors & typography
Select brand-appropriate color schemes and fonts that help convey your message. Certain hues carry powerful associations that send certain signals to your users. Learn essential color tricks from top designers.
Figuring out a name
Struggling to come up with a name for your new product or service? Learn how to brainstorm potential name ideas and choose well with these actionable tips.
Creating brand stationery
Leave a lasting impression with impactful letterhead, brochures and business cards. This chapter features dozens of tips to cut down design time and share your story with compelling stationery.
Designing a brand identity
One of the most interesting projects that a graphic designer can take on is designing a logo. This chapter helps you understand the difference (and relationship) between a brand, an identity and a logo.
Web design & your brand’s voice
Ready to go live? Differentiate your brand from competitors with a unique personality. Learn how to incorporate a genuine voice and turn your online presence around in no time.
About the book
Words from the authors
Photo of Ketaki
KETAKI POYEKAR
Brand Design and Strategist at Studio K8Ki
Branding is not just about fancy graphics on your landing page. A strong brand, or lack thereof, could make or break you. In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter. What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow? If building a disruptive, dynamic brand is not in your plans, neither is profit.
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